The Working Week 70: Time to Start Moofing

This week, Wayne talks to Mr MOOF, aka James Mccarthy, Microsoft UK’s mobile working expert and the brains behind the MOOF blog.

Although Wayne describes himself as a GOOF – that’s Gladly Out of the Office –
James insists that he is indeed a moofer (MOOF = Mobile Out of Office) – since he is not constrained by being either in or out of the office.

Moofing, James explains, is more a state of mind, rather than a place or activity. Technology isn’t really an issue any more, so where and how you work is more about attitude rather than practical constraints.

Yet too many workers and companies are still stuck in the past, assuming that 8am-6pm in the office is always best for the company and the employee.

James argues that many workers – and the overwhelming majority of so-called knowledge workers - can deliver great work almost anywhere, depending on the demands of work and life and assuming they have the technology and creativity to explore the possibilities.

Nevertheless, there’s no perfect solution for flexible working - the office has strong advantages, as do other locations, depending on the situation.

Mobile working is a rolling snowball and businesses can not afford to ignore its impact. The best talent will move to companies that recognise the demands of new workers, while the productivity gap will continue to widen if current practices exist. It’s time to MOOF with the times!

 
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