The Working Week 56: Max McKeown on Change and Innovation
This week, Wayne is joined by someone never afraid to speak his mind, Management-Issues contributor Max McKeown.
Max works as a strategic adviser for four of the five most admired companies in the world and is a well-known speaker on subjects including innovation, engagement, human potential, customer experience, marketing, team building, and competitive advantage.
His latest book, The Truth about Innovation, offers the guidance managers need to overcome the innovation-related problems that they all face and at the same time improve their managerial effectiveness.
They talk about why it can take so long for a new manger to make a difference in an organization, why just changing things is not necessarily guaranteed to deliver progress and how organizations can switch from inertia into “innovation mode”.
