The Working Week 45: Larraine Segil
This week, Wayne talks to author, consultant and business executive, Larraine Segil, about inspiring innovation through alliances and partnerships – both internal and external.
Larraine is the cofounder of The Lared Group, an international management consulting firm specializing in business relationships. She also teaches executive education at The California Institute of Technology, (Caltech), where she has presented a two day program on ‘Global Alliances’ for the past 23 years.
Her latest book, Measuring the Value of Partnering, examines how to accurately measure an alliance and why it is important.
With all the factors involved - productivity, decision making, team performance, the number of new customers, and damage control - getting a precise measurement can be a complex and daunting task. Knowing which measurement to use, and at what stage of the alliance life cycle, is critical.
