The Working Week 44: Richard Buck on Web 2.0
If you are confused about “web 2.0″ and its impact on business, then this week’s Working Week will prove illuminating.
Wayne is joined by Richard Buck, CEO of Eluma, a technology company which leverages the best aspects of social networking in order to provide users with the ability to collaborate with their most trusted source of information - their peers.
As Richard explains, Web 2.0 is all about user contribution. Where Web 1.0 was all about pushing content out to an audience, Web 2.0 is all about that audience creating its own content and participating with others.
Why does it matter? Because tools that help people collaborate and share information will have huge commercial benefits. But at the same time, they challenge the way that organisations operate both internally and externally.
